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Efficient and effective operations and communications in a retail community is a major challenge but also a major factor in the success of today’s shopping centre. International marketing agency, Toolbox Group, has created an industry-leading solution that both integrates operations and enhances retailer relationships; their bespoke B2B smartphone app and web platform, Mallcomm.

Currently being used in six countries in Europe by leading property owners and managers, Mallcomm has a proven track record of increasing retailer engagement and retailer participation by as much as 90% and has been fundamental in initiating the capture of retailer sales data.

With nearly 300 retailers, such as Apple, H&M and Primark, already using Mallcomm and over 50,000 retail staff members with typical retailer signup rates of over 80%, it can make a significant impact on operating costs, marketing campaigns and communication efficiencies.

A unique interface, Mallcomm can be customisable so the centre chooses what it wants to communicate, who gets that information and when. This flexibility has led to Mallcomm being used in some of the biggest shopping centres in Europe such as Meadowhall and East Kilbride in the UK, Forum Istanbul in Turkey as well as smaller schemes with fewer retailers such as the Grafton in Cambridge. Whatever the size of business, MALLCOMM™ may be a sophisticated tool but it has the complete functionality centres and their retailers need to work more effectively together.