VIP is one of the most recognised names in the UK Electronic Cigarette market. VIP were established in 2009 and were acquired by Nicoventures Retail (UK) Limited in April 2017, a part of British American Tobacco’s Next Generation Products Division. VIP strives to pursue new growth opportunities and continues to improve profitability while remaining a socially responsible and ethical company.

Vaping has become increasingly popular in the UK, and VIP are keen to ensure that those users are getting the best experience from their e-cigarettes and that they are using a trusted company that adheres to UK safety standards. All VIP’s E-Liquids are manufactured and packaged in the UK and our ingredients are regularly tested by an independent UKAS accredited laboratory to certify purity and consistency. VIP are also members of IBVTA (Independent British Vape Trade Association).

In the last 4 years the retail presence of VIP has grown exponentially. VIP have over 200 sites (over 100 VIP-owned in the UK) and trade in many of the premier Shopping Centres and maintain mutually beneficial relationships with many of the premier landlords across the UK, including our premium experiential blending boutiques and kiosks in Westfield Stratford City, the Hammerson and New River Retail portfolio to name a few.

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