2005 Mall Promotion of the Year
The winner of Mall Promotion of the Year 2005 is Living by the Book
Please welcome back Paul Lucas from Band & Brown. An outstanding promotion that resulted in massive radio, TV and press coverage and saw the Phone Book's market share shoot up to 10 per cent. And it did the shopping centres a lot of good, too. Manchester Arndale saw a 10 per cent increase in footfall during the week-long promotion.
Finalists
Theatre Brand Experience - "Lux"
iD - "Ralph Lauren"
