22nd June 2018 Iain Hoey

Retail Liaison Award 2018

Westfield Stratford City, London
Managed by Westfield
Category sponsored by Destination Space

The Retail Relations team at Westfield Stratford City have delivered a number of innovative, engaging, time-saving and business-leading initiatives to Westfield’s operations. Adding value, not only for those visiting the centre, but also for the retailers and teams that work alongside them. Through keeping operational excellence and a ‘love what you do’ mentality at the heart of everything they do, the Retail Relations Team are pushing the boundaries of ‘the norm’ to best showcase the flagship brands Westfield Stratford City houses.

Experience is key, as are exceptional store standards, operationally equipped retailers and brands that encourage visitors to engage with their products and services. To consistently achieve this vision the Retail Relations Team are driven to ensure retailers get maximum exposure within the asset, from brainstorming ideas to creating interesting opportunities to drive footfall into their units.

To further build upon the strong retail community at Westfield Stratford City, the Retail Relations team introduced the Westfield Retailer App to improve retailer to retailer and Centre Management communication, via one central hub. The team transformed and re-designed the software provided by MallComm to include managing store standards and all key holder contacts are available on the go via the Westfield Retailer App. Since the introduction of the Westfield Retailer App the Retail Relations Team have also seen an increase in information provided during turnover collections, as well as utilising the app to further drive community amongst the retailers through interactive incentives.

The Retail Relations Team continuously innovate to maximise opportunity for the retailers. Recently the team utilised an empty unit shopfront to install an interactive hoarding with bounce-backs to retailers. Not only did this drive footfall and spend for the retailers involved, it created an interesting experience for visitors and generated valuable data for the business.

The Retail Relations Team is central to the running of Westfield Stratford City and it is their tenacity, passion and reactivity that continues to drive retailer and operational excellence through the ever changing environment that retail is known and loved for.


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