Commercialisation Innovation Award

What is the Award?

The SCEPTRE Commercialisation Innovation Award recognises innovation in shopping centre commercialisation whether by directly-employed commercialisation teams or by external agencies. In no more than 300 words, please state on your entry why you believe you should receive the SCEPTRE Commercialisation Innovation Award. The more information the better, but please do not exceed the word limit. The judges will make their decision using the following criteria, so please use these as a guideline in making your submission.

Judging Criteria

  • Contribution of commercialisation to the centre or portfolio’s financial performance, tenant mix, footfall and vitality. Please include examples. Supporting data such as comparative occupancy levels, and feedback from brands, retailers and customers will be considered by the judges.
  • Development of new commercialisation initiatives.
  • Success in incubating retailers from RMUs or kiosks to in-line units or success in enhancing relationships between the centre or centres and consumer brands.

Please note that a fee of £65.00 will be charged for each entry